Chase in partnership with United Airlines wanted to tell the broader story of the aviation industry’s diversity challenge and how the Chase United Gateway Card is giving $1.2 million in scholarships to the United Aviate Academy to help fuel opportunities for all.
Instead of the typical press release scholarship announcement we created social-first content to highlight how the next generation of pilots are breaking the last forgotten barrier in aviation — bias.
Role: Creative Director, conceptual creative
Client: Chase x United Airlines
Services: Ar Direction, Script development, Social Media