Share The Care

This campaign is a thoughtful tribute to the power of community. Whether it’s a friend, a sibling, or a neighbor, small acts of support make an immense difference. A moment of play with the baby provides moms time to breathe - a simple meal prepared for her restores her energy. By shifting the focus to the ‘villagers’ who step in, we reveal how these moments of care allow mothers to reclaim time for themselves, making them stronger, more present, and better equipped for the journey ahead.

Influencer Agency: MMC
Production House: Stadium Creative
Talent: Christine Tran & Claudia Jette
Director: Roxanna Dunlop
Creative Director: Marcus Fitts, Chelsey Brooks
Copywriter: Mike Calderwood