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© 2021 Designfitts. All rights reserved.
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Marcus Fitts Marcus Fitts
Projects
- Fossil Free Federal Reserve
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Fossil Free Federal Reserve

Website Goals: Informational: Educational resource, clearly explains the campaign, Popularizes how the Fed has an impact on the climate crisis, Resource hub, Active: Provide ways to get involved, easy updates Representative: Place where partners can coalesce, a catchy brand, a campaign DNA

Client: Fossil Free Federal Reserve
Website:
Services: BRANDING, LOGO, UX|UI, WEB DESIGN, DEVELOPMENT

Software used: Figma, Illustrator, Photoshop

Brief:
The US Central Bank, our Federal Reserve System (or the Fed) is the backstop of our economy. They are the bank, of banks; the referee of the economy; the publicly-owned issuer of debt to the public. There is an alphabet soup of financial regulatory agencies and departments in the US government, and the Federal Reserve is arguably the most iconic. When it comes down to the “money pipeline,” not only do they have the legal authority to make fossil fuel finance more cumbersome (costly, less desirable), arguably the Fed could set limits on financing fossil fuels. That would mean, across the banking sector, every single bank under the Fed’s purview, all the big guys. Furthermore, a big part of the Fed’s North Star, their guiding objecting, what they call The Mandate, is to manage “risk” in the economy. And what’s riskier than our planet and communities in peril

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© 2019 Designfitts. All rights reserved.
Made by Marcus Fitts

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