1000 Flips

For 1000 Flips Racing, I approached the team kit as more than cycling apparel—it was an opportunity to create a visual identity that could move at race speed while giving a women’s racing team a distinctive presence in the peloton. The creative direction balanced performance, confidence, and individuality, translating the team’s personality into a system designed to work across jerseys, bibs, accessories, and the broader team ecosystem. Every element was considered for how it would perform both on the bike and off it—from the visual impact of a full team moving through a corner to the details riders and supporters experience up close.

A 501(3)(c) Non-profit Organization in DMV
🚲 Women’s Domestic Elite + Development Teams
🩷 Promoting inclusivity & positivity in the women’s peloton