Giant Flexible Rewards debuted in 2019. Unlike its predecessor, it’s a real loyalty program: Members earn points to redeem for grocery and gas savings, free items, and more.
All those options are a great differentiator but also a challenge. Customers have to choose how to redeem their points every time they shop. The program it replaced is very set-it-and-forget-it. (Shoutout to Ron Popeil, infomercial legend.) You’ll see this throughout, as it was one of the most important friction points we identified.
Unsurprisingly, Giant Flexible Rewards is best for people who like to interact closely with a loyalty program; people who like control. That’s who I primarily spoke to when writing for Giant Flexible Rewards’ launch and ongoing acquisition campaigns. Work from both campaigns are here.
Customers who join Giant Flexible Rewards shop more often and spend about twice as much per shop. They’re more likely to use pickup and delivery services, too. Giant’s best shoppers see the value in Giant Flexible Rewards, use it frequently, and refer their friends and family.
My Role: Email teamplate design, Iconography, Flier & social media templates. In-store, signage & stanchions.
