The Forgotten Barrier

Chase in partnership with United Airlines wanted to tell the broader story of the aviation industry’s diversity challenge and how the Chase United Gateway Card is giving $1.2 million in scholarships to the United Aviate Academy to help fuel opportunities for all. Instead of the typical press release scholarship announcement we created social-first content to highlight how the next generation of pilots are breaking the last forgotten barrier in aviation — bias.

Client: Chase x United Airlines
Services: Art Direction, Script development, Social Media, Casting, Social

My Role: Creative Director, conceptual creative
United Airlines & Chase commercial featuring scholarship recipient Je’Sika Brown
Talent: Juliett Williams, Moriah McDaniel & Rebecca Marie Guidry
Director: Amilcar Gomes
DP: Drew Patrick Dawson
Producer: Samantha Lee
Sound: Lisa Gage
Makeup Artist: Jalia Pettis
Hair Stylist: LaJuana McCaskill
Wardrobe Stylist: Nicole Factor
Wardrobe Assistant: Jordyn Weaver
Location: United Aviation Academy